Samsung Superbike Team Gets Mobile

Samsung Mobile, a global leader in telecommunication, semiconductor, digital media and digital convergence technologies today unveiled the Samsung Superbike Team, which will compete in both the British Superbike and Superstock motorcycle championships. The partnership will include innovative on and off track marketing activity run in conjunction with Vodafone UK.

The Samsung Superbike Team line up is completed by Dienza, the iconic motorcycle racing group, which has worked closely with Samsung Mobile to create the team.

“Dienza recognised the strength of relationship between Vodafone and Samsung Mobile, and how the two companies could work together to add value to this season’s Superbike and Superstock championships”, said Mark Mitchinson, Director of Samsung Mobile. “Motorcycle racing is an exhilarating, high-speed, highly-charged sport and it‘s these qualities and the team’s positive philosophy that make it the perfect partnership for us,” he added.

The Dienza racing group bring an exciting blend of skill and talent to the British Championships with Dean Thomas (Suzuki GSXR Superbike) and Jon Kirkham (Ducati 1098 Superstock) both being successful in their respective categories. Dienza’s ability to create a top-of-grid team with far reaching commercial acumen enables them to reach fans and consumers alike. “we are thrilled to be working with Samsung Mobile to support their promotional activity with Vodafone UK and we now look forward to performing on and off the track in 2007”, said Enzo DiClemente, head of racing at Dienza.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com/uk

About Vodafone UK
Vodafone UK has 16.9 million customers and is part of the world’s leading international mobile telecommunications group. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 18 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.

About Dienza Racing Group
Dienza have successfully competed at British and World Superbike level since 1998. Maintaining a private team status has enabled the team to create a strong marketing partnership with Wireless Economics Limited - a UK based agency that specialise in new media marketing - in order to strengthen the teams base commercial offer as well as develop bespoke channel and consumer sales activity with its partner family.